A very interesting article in WHYY marketplace called “Is kelp the new kale? It was supposed to be” hits at an interesting point. A few years ago seaweed was being called the next superfood, and bold claims like, “seaweed would become the new kale” were commonplace. But that hasn’t happened yet, why?
Anoushka Concepcion is an assistant extension educator with the Connecticut Sea Grant. She works with seafood producers and researchers and answers questions about the latest technology and trends. In an interview Anoushka said “The idea sort of took off before all the practical challenges can be addressed,” Concepcion said. “Farmers are finding it difficult now just to get rid of their seaweed. They can’t get rid of it.”
Bren Smith, co-founder of GreenWave, says the seaweed business is past the startup phase and now needs to build infrastructure and grow market demand by changing people’s tastes on a larger scale.
We all know it’s good for us, now we just need to start eating it.